Whenever customers visit your website, they review the list of products first and then decide which product fits their needs in a better way. Product listing is the listing of all products in a specific category
within an ecommerce website and it is the best part of category pages. Whether it’s about style, cost, design, gender or any other unique
feature of a product, you should define it in a best way possible. This
helps a customer to decide easily and quickly while shopping on your
website.
In this post we will discuss about best practices for creating a product listing page of an ecommerce website. Let us talk about some tips that can be useful for you while designing your product listing page (PLP). Whether you are working on a responsive site design or
mobile-friendly design, make sure to use all the necessary tools to review and optimize your product pages.
Here is the checklist of the details for improving product listing page:
In this post we will discuss about best practices for creating a product listing page of an ecommerce website. Let us talk about some tips that can be useful for you while designing your product listing page (PLP). Whether you are working on a responsive site design or
mobile-friendly design, make sure to use all the necessary tools to review and optimize your product pages.
- Identify and understand goals of our PL Page
- Identify the type of visitors of your product listing page
- Why they will visit your PLP?
- Primary Call-to-action (CTA) for this page
- Define core content components to achieve goals and satisfy customer needs
- Web analytic requirements
- Search engine optimization – On-page SEO requirements
- Custom requirements for customers
- Better Navigation
- Better user interface (UI)
- Innovative techniques to impress visitors
- Focus on key brands
- User-friendly site search bar
- Promotions – coupons and deals
- Product relevancy
- (Multi-channel only) – Easy to find local stores
- (International only) – Enable the store location/currency for the local country of a customer
- Free Shipping and Return Policy
- Product description and graphics make your product listing page shine
- Number of products per row and per page
- Sorting products by brand, relevancy, name, discount and price
