Friday, July 8, 2016

How to Find a Top Internet Marketing Agency in San Diego

Marketing effectively on the internet requires experience in online technology as well from web based services integration of Google analytics to A/B testing and user behavior software in order to properly measure and improve results.

Developing an Internet marketing strategy is one of the most important aspects of any business and can be defined as execution of various methods for marketing your business or website online. Internet marketing involves various strategies including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and content marketing to acquire traffic, convert into customers and finally engage them. Digital Marketing and Online Advertising can be a daunting task for any ecommerce website. The internet marketing team may be given the task of managing several marketing channels at one time. This may prove tricky in this cutthroat advertising era plus there is a need to be aware of the latest and most efficient tools that maximize traffic and conversion rates. Collaboration with an internet marketing consultant may be able to make your job easier. 
PROS is an internet marketing & technology company in San Diego that has used proven technology and online marketing solutions since 1996 to deliver maximum exposure in the shortest amount of time for diverse industries including ecommerce, real estate, marketplaces, web development, professional services, hospitality, mobile apps and more. We develop and optimize various ecommerce solutions to help you sell products and services on internet. PROS is a Google partner with 12+ years of Google Adwords experience in paid search advertising (PPC) . We are experts in open source & custom ecommerce applications with expertise in Magento, Demandware, 3dCart, Opencart, Shopify, ASP.NET, WordPress, Woo-commerce, Drupal, Ruby on Rails (RoR), Joomla etc. We have developed, designed, launched and carried out marketing successfully for mobile app projects for Google Android, Apple iOS, and Microsoft Windows. From back-end-as-a-service to secure cross-platform development to testing and company-process adoption, we can take your mobile project innovation to life.

Friday, May 27, 2016

Optimize the Product Listing Details Page for Ecommerce Websites

Whenever customers visit your website, they review the list of products first and then decide which product fits their needs in a better way. Product listing is the listing of all products in a specific category within an ecommerce website and it is the best part of category pages. Whether it’s about style, cost, design, gender or any other unique feature of a product, you should define it in a best way possible. This helps a customer to decide easily and quickly while shopping on your website.

In this post we will discuss about best practices for creating a product listing page of an ecommerce website. Let us talk about some tips that can be useful for you while designing your product listing page (PLP).  Whether you are working on a responsive site design or
mobile-friendly design, make sure to use all the necessary tools to review and optimize your product pages.


Here is the checklist of the details for improving product listing page:
  • Identify and understand goals of our PL Page
  • Identify the type of visitors of your product listing page
  • Why they will visit your PLP?
  • Primary Call-to-action (CTA) for this page
  • Define core content components to achieve goals and satisfy customer needs
  • Web analytic requirements
  • Search engine optimization – On-page SEO requirements
  • Custom requirements for customers
  • Better Navigation
  • Better user interface (UI)
  • Innovative techniques to impress visitors
  • Focus on key brands
  • User-friendly site search bar
  • Promotions – coupons and deals
  • Product relevancy
  • (Multi-channel only) – Easy to find local stores
  • (International only) – Enable the store location/currency for the local country of a customer
  • Free Shipping and Return Policy
  • Product description and graphics make your product listing page shine
  • Number of products per row and per page
  • Sorting products by brand, relevancy, name, discount and price

Please contact us for FREE consultation or call us now at 619.567.9322.